Introducing The Nike Flyknit
A legion of global media descended upon New York City over the weekend. While their host, Nike, was secretive about the purpose, most knew something unique was about to take place. And so this morning, Nike introduced the first new innovation for 2012, the Nike Flyknit. In searching for the best alternative to the available materials today, Nike went on a four-year endeavor with a team of material engineers, bio-mechanical specialists, designers and runners. The result became the foundation of Nike Flyknit – a sock-like knit upper which incorporate both structure forms and comfort.
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By arranging the knit and yarn in specific ways, Nike created a proprietary technology that comes in at 160 grams, or 5.6 ounces, in total weight on a pair of US size 9 Nike Flyknit Racer, the first footwear of the series. With its upper weighing only 34 grams, or 1.2 ounces, the Nike Flyknit Racer is 19% lighter than the Nike Zoom Streak 3, one that dominated the men’s marathon category in the 2011 World Championships with a first, second, and third place finishes. As Nike stated “The result is precision engineering in its purest form, performance on display. Every element has a purpose: resulting in one of the lightest, best fitting running shoes NIKE has ever made.”
Leading up to the Olympic Games this summer in London, distance runners from Kenya, Great Britain, Russia and the US will be wearing the Nike Flyknit Racer throughout the various competitions around the globe. With the ongoing feedbacks from professional athletes and everyday runners, Nike also designed the Nike Flyknit Trainer+. Weighing at only 220 grams, or 7.7 ounces, the Nike Flyknit Trainer+ will be the perfect tool for runners looking to achieve a new level of performance. Both will be available July 2012.